Connect · Insights

From the field and the build room — on the record.

Field notes, methodology, and product updates from both engines of the group. Start with the library — the documents we hand to partners, funders, and boards.

The Library

Documents you can take with you.

PDF · The Group
Introducing DEVONEERS

The group in one document — two engines, the TMF approach, and the platforms.

↓ DOWNLOAD
Company Profile · July 2026
DEVONEERS Technology

The full profile — challenge, answer, platforms, commercial model, governance, and team.

↓ DOWNLOAD
One-Pager · The Diagnostic
RootRise

Where you stand, why, and what to do first — the diagnostic on one page.

↓ DOWNLOAD
One-Pager · Evaluation & Coaching
VCDNA

Evaluation and coaching, ready for the investment committee — on one page.

↓ DOWNLOAD
One-Pager · Strategy Execution
ST.AIRS

From vision to task — decision matrix, action plan, and execution room on one page.

↓ DOWNLOAD
One-Pager · Safe Arabic AI
HerAI Mashroo3

AI advice that's safe to follow — the Safety Brain and the council behind it, on one page.

↓ DOWNLOAD
Field Notes · By Rouba El Kharrat

From the field.

SME Transformation5 min read

What it really takes to make SME transformation last

Change that lasts has very little to do with how much funding or how many training days are provided. It comes down to the reality that owners of small companies live every day.

Rouba El Kharrat
Rouba El Kharrat
Chief Strategy Officer, DEVONEERS Technology
READ THE NOTE →
Export Readiness4 min read

Five questions every company should answer before it tries to export

Exporting is one of the quickest ways for a small company to grow. It is also one of the quickest ways to lose money when a company reaches for it before it is ready.

Rouba El Kharrat
Rouba El Kharrat
Chief Strategy Officer, DEVONEERS Technology
READ THE NOTE →
Evaluation & Investment4 min read

Readiness you can prove

The bottleneck was never the decision. It was getting every company to a decision the committee could trust, at the same standard, every time.

Rouba El Kharrat
Rouba El Kharrat
Chief Strategy Officer, DEVONEERS Technology
READ THE NOTE →
Field Notes · Methodology · Product Updates

More articles are on the way.

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